Course overview
Gain the skills needed to create impactful digital marketing campaigns and drive unmatched growth!
In today's digital age, marketing strategies have evolved to harness the power of online platforms. This Digital Marketing course will introduce learners to the core concepts, tools, and techniques used in the industry to create impactful digital marketing campaigns.
Learners will explore various aspects of digital marketing including SEO, content marketing, social media marketing, email marketing, and more.
Course Modules
COURSE DETAILS
Next class starts on January 10th, 2025
Course Duration
8 Weeks intensive weekend (Saturday) sessions
Course Fee
N150,000 (instead of N250,000; This 50% discount offer Closes on Dec. 22nd, 2024)
*** Installment payment options exist
Time / Effort
3 - 6 hours per week for lectures, project work and assessments.
Mode of Course Delivery
100% Online learning
Learning Outcomes
Upon Completion of This Course, Students Should Understand and Apply the Following:
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The digital marketing landscape and its various components.
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Search engine optimization (SEO) and its importance in digital marketing.
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Content marketing strategies and how to create compelling content.
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The role of social media in marketing and how to leverage it effectively.
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Email marketing strategies and best practices.
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Practical experience with digital marketing tools such as Google Analytics, Hootsuite, and MailChimp.
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Basics of paid advertising including Google Ads and Facebook Ads.
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How to analyze digital marketing metrics and adjust strategies accordingly.
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Developing a digital marketing plan and executing a campaign.Building a portfolio of digital marketing projects
Earn a global certificate from a Canadian institution
Upon completing the course and meeting the graduation requirements, you will be awarded a recognized certificate to share with your network and demonstrate all you've learnt from the program.
Hibreed certificates are formatted for sharing on LinkedIn.
We will provide job recommendations where necessary.